This section is updated as the Company adds new departments and roles. Every team member follows the general Code above, plus the specific points for their department below.
Web Development (Full-Stack / WordPress / Frontend / Backend)
- Deliver clean, tested, documented code for every assigned project; a task is not complete until it is deployed, pushed, and verified working.
- Use only Company-approved repositories and environments for client work — no local-only, undocumented builds.
- Follow the project’s technical brief exactly; flag scope questions to your Project Manager rather than guessing.
- Hand over full repository and deployment access for every project you touch — access belongs to the Company, not the individual developer.
Social Media Marketing (SMM)
- Follow the approved content calendar and brand guidelines for every client account.
- Respond to client-facing comments and messages within the agreed SLA.
- Report monthly performance metrics to your account lead.
- Hand over full access to every social account, scheduling tool, and content asset for your accounts on exit.
SEO / AEO / GEO
- Conduct keyword research, on-page optimization, and technical audits within ethical (white-hat) guidelines only — no black-hat tactics under any circumstance.
- Track and report ranking and traffic progress against agreed KPIs.
- Hand over full access to Search Console, analytics, and any SEO tools used for your accounts on exit.
Graphic Design & Video Editing
- Maintain brand consistency across every deliverable, per client guidelines.
- Deliver within the timeline set by the Project Manager; flag delays early, not at the deadline.
- Hand over full access to design files, asset libraries, and project folders on exit.
Performance Marketing / Paid Ads
- Monitor daily spend, CPA, and ROAS for every active campaign; flag budget or performance issues proactively.
- Prepare weekly performance reports with clear, actionable recommendations.
- Hand over full access to every ad account (Meta, Google, etc.) and reporting dashboard on exit.
Project Management / HR / Operations
- Own project timelines across your assigned clients and departments; flag delays before they reach the client.
- Act as the single point of client communication, per the chain of command (Section 2).
- Escalate scope, payment, or resourcing issues to the Founder promptly.
- Hand over full access to project trackers, client communication threads, and any HR/ops tools on exit.